Settembre 10, 2021

A new identity for Bit2win

“A new chapter for Bit2win is set to start.” This is how Andrea Galbiati, CEO and Founder of bit2win, announced the company’s entry into the Gellify gellification program.”

 
How was bit2win born?

In 2012 New Energy Group, a system integrator operating in Italy and Spain, creates a vertical software product on the Saleforce platform. Over time Bit2win has become an innovative and completely SaaS Configure Price and Quote (CPQ) product that allows the Group to establish itself in the reference market.

In 2016 New Energy Group and bit2win have been acquired by Accenture Technology and merged by incorporation in 2018, enriching the offer of the American multinational based on cloud solutions.

What changed in 2020?

In October 2020 bit2win has entered the portfolio of GELLIFY, a global B2B innovation platform that invests in innovative startups and connects them to traditional companies to reform their processes, products and business models.
Already a partner of Accenture in other innovation and digital transformation products, Gellify will provide the necessary know-how for the bit2win scaling program, supporting the strategic and operational marketing processes and the international go-to-market strategy.
Accenture will remain an investor in the company with a minority stake and will work alongside Gellify as a strategic partner.

“The Gellification program will be aimed at supporting bit2win’s founders in their global go-to-market strategy, which is, by the way, a key component of GELLIFY’s mission. – says Fabio Nalucci, CEO and Founder of GELLIFY – We’re also working together to define the fundraising strategy and implementation by leveraging GELLIFY’s network of international VCs.”

Who will lead the company?

Andrea Galbiati – economist with 20 years of experience in Customer Relationship Management (CRM) and Customer Relationship Experience (CRX) – and Michele Mangafà – electronic engineer responsible for research and development – are the figures who will guide the company in the new phase of life. Both have led bit2win since its conception and had the opportunity, within Accenture, to grow the CPQ software product making it a technological excellence.

What are bit2win’s goals for 2021?

There are two main objectives that Bit2win intends to achieve in the new year: relaunch the product with specific capabilities of the sector and give a new identity to the brand. This is the strategy with which bit2win wants to become the market leader in Configure Price Quote (CPQ) applications. A goal not far as the platform has already been adopted by several multinational players in the utility, telecommunications and industrial sectors and has been recognized as one of the main providers by Gartner Peer Insights in the 2017, 2018 and 2019 editions of “Configure, Price and Quote Application Suites “within the Gartner Magic Quadrant. Also, it was included in the 2018 and 2019 editions of Gartner’s “Critical Features for Configuration, Pricing, and Listing Application Suites” report.

Conclusions.
In this new phase of life bit2win intends to respond to the needs that have emerged in the current context, providing companies with solutions with which to undertake a path of digital transformation and identify new business logics.

“After nearly four years of growth within Accenture, Bit2win’s exit represents a new strategic path to realize our ambitions as an independent company. The continuity of our relationship with Accenture and Gellify will offer us the opportunity to have access to strategic and operational support to further grow the business ”- Andrea Galbiati, CEO and founder of Bit2win.

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