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WhatsApp Enterprise: the Bit2win solution that connects brands and customers
Whatsapp Enterprise is the Bit2win solution that many Italian and international brands already use. It offers an engaging, interactive and personalized experience between company and customers. Brands can quickly connect with consumers in a simple and personal way, answering their requests, providing assistance, promoting and selling products, and sharing contests. The goal? Increasing engagement, loyaltyRead more
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Bit2win at Marketing Mania
Marketing Mania is the most important event in the United Arab Emirates, focused on the marketing world. The creative and disruptive technologies that are redefining marketing logics and strategies are the real stars of the fair, as well as brands’ communication strategies with their customers. On 10th to 13th October, the Dubai World Center willRead more
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The “ASYNC OPEN APIs FOR EVENT BASED ARCHITECTURES” project wins the Best New Catalyst in Show award
That’s a wrap on TM Forum Digital Transformation World! From the 20th to the 22nd of September Bit2win flew to Copenhagen, ready to bring its expertise in innovative and digital technologies to TM Forum. ABOUT TM FORUM In 2022, Bit2win became part of the TM Forum, an over 850-member association that brings companies from 180Read more
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Bit2win: a landmark for each country
Bit2win is an Italian company established in 2011 with the aim of guiding companies through a path of digital transformation, with innovative tools designed to meet every industry’s needs. Over the years, Bit2win increased its knowledge and skills, as well as the resources that every day are used to improve our platforms. Thus, we baganRead more
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The importance of API in guiding businesses towards digital transformation
Digital transformation had a crucial impact on information technology innovation. In fact, it pushed the modernization of IT, introducing new paradigms to manage and use its infrastructures. In this scenario, we saw the birth and development of new business models. Among them, the first that deserves to be mentioned is the so-called “API economy”. Let’sRead more
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Increase loyalty by enhancing the customer lifecycle marketing
We know how important it’s for companies to create strategies to engage existing customers. Customers, in fact, are identified as the ones who make the largest number of purchases and, from the brand point of view, they have a lower cost than those who are still not acquired. Therefore, managing the relationship with these customersRead more
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How Artificial Intelligence is changing the Retail industry
When speaking of the retail industry, we have to consider the main goal of its companies: achieve profitability to stay competitive in the market. Certainly, this is becoming more and more difficult since customers have new and ever changing purchase habits and needs. But it doesn’t mean companies have to panic, they actually have aRead more
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