Today, we have the pleasure of speaking with Andrea Galbiati, CEO of Bit2win, and Christopher Muir, CRO of London Dynamics. They recently announced a strategic partnership aimed at revolutionizing digital commerce. Welcome, and thank you both for joining us.
Andrea Galbiati - CEO Bit2win
Christopher Muir - CRO London Dynamics
What inspired this partnership between Bit2win and London Dynamics?
Andrea Galbiati : “At Bit2win, we’ve always focused on innovation in CPQ and commerce solutions. As digital commerce evolves, businesses are looking for ways to enhance their sales processes while creating immersive customer experiences. London Dynamics shares our vision for a seamless, technology-driven approach, making this partnership a natural fit.”
Christopher Muir: “We saw an opportunity to merge our expertise in 3D visualization and augmented reality with Bit2win’s advanced CPQ platform. The modern buyer expects more than static product catalogs, interactive and dynamic experiences are the future. Together, we’re enabling businesses to deliver on that expectation.”
How will this partnership benefit businesses in practical terms?
Andrea Galbiati: “The biggest advantage is efficiency. Our CPQ on microservices allows businesses to configure, price, and quote products in real time, reducing complexity and shortening sales cycles. Combined with London Dynamics’ technology, customers can visualize their configured products in a realistic 3D environment, increasing confidence and reducing returns.”
Christopher Muir: “Exactly. Consider a manufacturer or retailer who has configurable products; customers get to see precisely what the product would look like in their environment before they ever purchase it. Not only does it enhance the customer experience, but it also provides businesses with a competitive advantage.”
What challenges do businesses face in digital commerce and how does your solution address them?
Andrea Galbiati: “A number of companies are stuck with legacy CPQ systems that are rigid and difficult to integrate with today’s e-commerce platforms. Bit2win’s API-based, module-based solution dismantles these barriers, building in flexibility and extensibility”.
Christopher Muir: “One of the other challenges is engagement. A static online shopping experience lacks current customers’ expectations. Our technology allows companies to integrate real-time 3D and AR visualization into their processes, improving product interaction to be more engaging and informative.”
What industries will benefit the most from this collaboration?
Andrea Galbiati: “Industries with complex product configuration such as manufacturing, communications, and high-tech retail will all be helped. We help businesses make pricing and quoting easier, more efficient and faster, shortening sales cycles.”
Christopher Muir: “In addition, fashion, car, yacht, wristwatch, and home design businesses can leverage AR and 3D visualization to make their customers’ shopping experience more interactive. The possibilities are tremendous..”
Looking ahead, what can we expect from this partnership?
Andrea Galbiati: “That’s just the start. We are also performing more extensive integrations, where businesses can integrate our combined products seamlessly into their own frameworks. Stay tuned for additional features that continue to improve the sales and customer experience.”
Christopher Muir: “We see the future of online commerce as interactive, real-time, and customer-focused. Our strategy is centered on continued innovation in 3D visualization and AR, which makes commerce not just useful, but interesting”.
Any final thoughts for businesses considering this solution?
Andrea Galbiati: “In order to stay ahead in online commerce, you need to invest in a flexible, scalable CPQ solution. With our integration with London Dynamics, there is a unique opportunity to combine productivity with cutting-edge customer engagement.”
Christopher Muir: “Absolutely. Businesses that prioritize personalized, interactive shopping experiences will build stronger customer relationships and generate more conversions. It’s time to prepare for the future of commerce”.