When it comes to choosing a CPQ (Configure, Price, Quote) solution, marketing claims are not enough. Decision-makers want facts, benchmarks, and measurable value.
That’s where “This Gartner® Critical Capabilities report evaluates 15 configure, price and quote applications against seven use cases and 12 critical capabilities. Sales operations leaders should use the ratings in this report to identify a shortlist of vendors for deeper evaluation.”
In this article, we’ll explore why we believe Bit2win excels across the most relevant evaluation criteria used by Gartner.
Gartner® Critical Capabilities: What is it?
“As an essential companion to the Gartner Magic Quadrant, this methodology provides deeper insight into providers’ product and service offerings by extending the Magic Quadrant analysis. Use this research to further investigate product and service ratings based on key capabilities set to important, differentiating use cases.”
Critical Capabilities “Conduct strategic planning and develop your RFP with the input of a comparative analysis of key software, technology or service offerings”.
Why we believe Bit2win is recognized in the Gartner® Critical Capabilities
Bit2win is designed for enterprises that need to move fast and scale confidently.
- Faster onboarding
- High user adoption, thanks to a user-friendly interface and adaptable workflows
- Hands-on support during implementation and beyond
Gartner says “Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.”
Ready for Real-World CPQ Instances
From direct sales to complex configurations and indirect channels, Bit2win is engineered to fit multiple go-to-market models.
- Modular architecture: activate only what you need
- 100% API-ready: seamless integration with ERP, CRM, and existing tools
- Advanced governance: full control over configurations, approvals, pricing, and quote versioning
Scalability for Enterprise Complexity
Many CPQ tools shine in demos, but struggle in enterprise-grade environments. Bit2win is built to:
- Handle complex product logic and bundling
- Support rule-based, multi-level approval flows
- Operate across multi-country, multi-currency, multi-entity organizations
User Experience that Drives Adoption
Gartner emphasizes UX as a key factor in CPQ success, and so do we. Bit2win delivers:
- Interfaces tailored for both business and technical users
- Visual and functional customization
- Lightweight training: teams are operational in days
Agility to Keep Up with Change
Bit2win enables continuous delivery, low-code/no-code configuration, and rapid rollout of new logic and flows.
I’m proud to see Bit2win recognized as one of the best products in this report. In our opinion, our CPQ solution stands out for its integration with CRM systems, reseller channel management, product selection, service sales, pricing and order management. In addition, it is among the most intuitive and easy to use solutions, an aspect that we have always considered fundamental.
Final Thoughts: It’s About Real Value, Not Just Features
Choosing a CPQ platform is a strategic decision. It impacts your time-to-market, sales performance, and operational efficiency. If you want to understand why Bit2win is the right fit for your business, start with a free consultation. We’ll talk about your architecture, your current challenges, and your goals, and show you what’s possible.
See more details on how Bit2win ranked across the 12 Use Cases identified in the analysis.
Gartner, Magic Quadrant for Configure, Price and Quote Applications, Mark Lewis, Luke Tipping, 22 January 2025
Gartner. Critical Capabilities for Configure, Price and Quote Applications, Luke Tipping, Mark Lewis, 27 January 2025
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.