[Rome – April 29,2025] – Bit2win, the market leader in advanced CPQ and commerce solutions, and London Dynamics, the leader in innovation around 3D visualization and augmented reality (AR) for commerce, have come into a strategic partnership to recast the digital commerce future. Together, this duo is focused on empowering organizations with a frictionless, next-generation customer experience with the synergized integration of Bit2win’s microservices-driven CPQ with London Dynamics’ cutting-edge immersive technologies.
A Partnership to Drive Innovation
The online commerce environment today needs to be flexible, efficient, and customer-interaction-driven. Companies are in search of solutions that support automatic sales processes and ease customer decision-making. With this partnership, London Dynamics and Bit2win will offer an end-to-end integrated solution that allows companies to:
Optimize sales cycles with an agile CPQ platform that supports real-time product configuration, pricing, and quoting.
Engage customers more with 3D product visualization and AR-powered experiences that come alive on the web.
Enable end-to-end integration in CRM, ERP, and e-commerce with a scalable, microservices-based architecture.
“This partnership is a huge step forward for businesses looking to wed business efficiency with cutting-edge customer experiences,” said Andrea Galbiati, CEO of Bit2win. “Our new-generation CPQ platform coupled with London Dynamics’ AR capabilities will empower organizations to automate inefficient sales processes and create more engaging and effective product experiences.”.
Revolutionizing Digital Commerce
Bit2win and London Dynamics’ partnership is a reflection of the growing demand for innovative commerce solutions that integrate process automation with engaging customer experience. Businesses across industries, manufacturing to retail, can now utilize a solution that enables better product personalization, better decision-making, and an overall better buying process. ”B2B sales and e-commerce are evolving rapidly, and companies need solutions that keep pace with customer expectations,” stated Christopher Muir, CRO of London Dynamics. “By combining Bit2win’s expertise in CPQ with our latest 3D visualization, we are enabling companies to bridge the efficiency-engagement gap.”
About Bit2win
Bit2win is a global provider of modular, microservices-based CPQ and commerce solutions designed to optimize sales processes, pricing strategies, and customer interactions. Trusted by leading enterprises worldwide, Bit2win helps businesses accelerate digital transformation through flexible and scalable technology.
About London Dynamics
London Dynamics specializes in 3D visualization and augmented reality solutions that enhance the online shopping experience. By integrating immersive technologies with e-commerce platforms, London Dynamics empowers brands to offer customers interactive and personalized shopping journeys.