In March 2025, Salesforce announced the End of Sale (EOS) for its CPQ solution: the product will no longer be sold to new customers, although it will remain (at least temporarily) supported for existing ones. This announcement marks the end of an era and raises a crucial question: how can businesses ensure continuity and efficiency in their quoting processes without facing the costs and risks of a forced migration to Revenue Cloud?
In this article, we analyze the implications of Salesforce’s decision and explain why Bit2win CPQ represents the best alternative for companies ready to turn this challenge into an opportunity for growth.
The end of the Salesforce CPQ cycle: what it really means for companies
The End of Sale announced by Salesforce marks the start of the decline for its CPQ: the product will no longer be offered to new customers and, following typical enterprise software lifecycles, the End of Life phase — meaning the complete end of support — could arrive between 2029 and 2030. In practice, the clock is ticking, and clear signs of disinvestment are already visible: slower ticket resolutions, less frequent bug fixes, and a technology roadmap almost entirely focused on Revenue Cloud. For current Salesforce CPQ users, this means operating on a system that will gradually receive less attention and fewer updates until it becomes unsustainable.
In this scenario, Salesforce is promoting Revenue Cloud Advanced as the natural successor. However, adopting it is not a simple upgrade — it’s a full reimplementation that requires redesigning logic, processes, and integrations from scratch. On top of that, license costs are significantly higher (around +30–40% compared to before), implementation timelines are estimated at 9–12 months, and the platform, while promising, is still relatively young and maturing. In short: Revenue Cloud is ideal only for companies fully committed to the Salesforce ecosystem. For everyone else, it risks meaning higher costs, longer projects, and less freedom of choice.
Bit2win CPQ: the natural choice for companies ready to evolve
While Revenue Cloud forces a costly and complex restart, Bit2win CPQ was built as a modular, flexible, and open platform, designed to deliver both continuity and innovation without disrupting existing business processes. Companies choosing Bit2win benefit from a gradual migration path that preserves current logic and configurations, avoiding the pain of a full reimplementation.
Thanks to its agnostic architecture and native integrations with leading CRM and ERP systems (Salesforce, Microsoft Dynamics, Odoo), Bit2win fits seamlessly into existing IT ecosystems, drastically reducing adoption times. With vertical templates and an agile approach, projects go live in just 4–6 months — a sharp contrast to the 9–12 months typical of Revenue Cloud.
But the difference goes further. Bit2win CPQ is built for sellers: its modern, mobile-first, and intuitive interface puts salespeople at the center, driving genuine adoption instead of forced use. Alongside configuration and pricing, it includes advanced capabilities like Loyalty and Subscription Management, creating a complete, end-to-end sales experience.
The concrete benefits are clear:
- Lower TCO, thanks to more affordable licensing and reduced dependency on external consultants.
- Fast ROI, with measurable returns within the first 12 months.
- High adoption, because ease of use turns the tool into a real sales ally.
- Freedom of choice, with no vendor lock-in, supported by open APIs and bidirectional connectors.
- Continuous innovation, through AI, vertical configurators, and guided processes that evolve with the business.
At a time when Salesforce CPQ is phasing out and Revenue Cloud requires a costly, rigid transition, Bit2win CPQ stands as the perfect alternative: a secure, proven, and constantly evolving platform that truly enables companies to grow without compromise.
Acting now means turning a crisis into an opportunity
Delaying the decision may feel cautious, but it ultimately means paying more and gaining less. Acting now allows you to:
- Lock in more favorable economic conditions.
- Plan migration gradually, without last-minute emergencies.
- Immediately innovate your sales process with next-generation tools.
The end of Salesforce CPQ shouldn’t be seen as a problem, but as a chance to adopt a more modern, flexible, and sustainable platform.
With Bit2win CPQ, you can turn a challenge into an opportunity, accelerating your digital transformation and giving your sales teams the tool they truly deserve.
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