Gattinoni Travel is one of the best-known brands in the travel and leisure sector and has been investing for years in digital initiatives that strengthen its relationship with its community. For the Christmas season, the company chose a digital Advent Calendar to engage users with a simple, daily, and immediate experience.
The goal of the project was to create an initiative that could increase daily access to the personal area and improve the level of digital engagement. The experience had to be intuitive, mobile-friendly and consistent with the brand image, while also replicating the success of previous editions.
One of the main challenges was the speed of activation and the need to work with non-final graphic materials, while still keeping quality high for the end user. At the same time, the daily prize mechanic had to be managed reliably, without adding operational complexity for the internal team.
To meet these needs, Bit2win provided Gattinoni with the Engage Portal platform, an intuitive solution designed to let brands configure complex digital contests on their own, without advanced technical skills. Thanks to the system’s ease of use, the Gattinoni team was able to handle the creation of the contest and the setup of the digital Advent Calendar with the Scratch & Win mechanic themselves, while Bit2win provided technical support, operational continuity and a stable environment for running the contest.
Adopting Engage Portal allowed Gattinoni to keep full creative control over the initiative and to speed up the configuration and approval phases, also thanks to a dedicated test account for sharing screenshots and simulations of the game experience.
The result is a strong increase in daily interactions, with a repeatable and engaging game experience that improves user retention and strengthens Gattinoni’s digital presence during the Christmas season. The digital Advent Calendar has proven to be an effective tool for boosting loyalty and supporting the brand’s engagement strategy.
