Autogrill, a leader in food service for travelers and part of Avolta, has decided to enrich its My Autogrill loyalty program with a new digital initiative based on Instant Win. Between November 28 and January 7, users can take part every day in a prize contest with scratch cards and instant wins.
The company’s goal is to integrate into the loyalty program a gamification experience that can increase daily interaction and strengthen the perceived value of the program. As the first collaboration with Bit2win, the project required careful management of the entire approval process and strong consistency with the My Autogrill brand.
The main challenge was to ensure an intuitive and stable user experience, given the high volume of users potentially involved and the long duration of the contest. It was also essential to ensure the correct integration of the visual materials supplied by the client, so as to maintain full continuity with the campaign’s official image.
Bit2win developed a turnkey solution based on Engage Portal, creating a digital Instant Win contest with scratch cards and instant prizes. The platform handles the prize assignment logic, contest monitoring and personalization of the experience, ensuring smooth operation and high performance even during traffic peaks.
The project allowed Autogrill to introduce a new way of engaging customers that strengthened the relationship with program members. The initiative delivers value not only in terms of daily interactions, but also in brand perception, with the brand confirming itself as innovative and close to its customers’ needs.
