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The importance of API in guiding businesses towards digital transformation
Digital transformation had a crucial impact on information technology innovation. In fact, it pushed the modernization of IT, introducing new paradigms to manage and use its infrastructures. In this scenario, we saw the birth and development of new business models. Among them, the first that deserves to be mentioned is the so-called “API economy”. Let’sRead more
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Discover the Bit2win Experience
We are inclined to imagine change as a process to which we must adapt, almost without a choice. A slow path with quite a few obstacles for which, perhaps, we were not prepared. But could change be gradual and come with early warning signs? In reality, by the time we realize that something is evolving,Read more
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Instant Messaging: Whatsapp e Telegram for a better Customer Experience
The pandemic has radically changed the way companies work and interact with customers. Many important aspects of business life have suddenly become virtual and face-to-face meetings have been replaced by online calls. In this new context, instant messaging is a crucial tool to facilitate conversations with employees and customers. Although it seems we are comingRead more
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Top 6 Digital Commerce trends you can’t miss out
The Covid-19 drove attention to digital commerce, involving B2B and B2C buyers who have shown new demands and buying behaviors. Therefore, companies must adapt to new digital trends as this will determine their success in the target market, as well as the possibility of standing out from competitors. WHAT IS DIGITAL COMMERCE? When we sayRead more
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The future of software development as a key for digital transformation
Current technologies are crucial to accelerating business’. Speaking of the Software Development industry, there are many trends to keep an eye on as they are constantly and increasingly changing. It is true, global spending on IT fell by 5.4% in 2020, mainly due to the pandemic. However, since last year the sector has started toRead more
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Digital Commerce: a useful guide to know and apply it to your business
WHAT DO WE MEAN BY “DIGITAL COMMERCE”? Before starting to discuss this topic, a premise is needed: digital commerce is not a synonym and should not be confused with e-commerce. We’ll better explain why later. We can define digital commerce as the process that gives customers the possibility of making purchases in complete autonomy, withRead more
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Phygital Customer Experience
The COVID-19 pandemic has radically changed the way people shop: while it has encouraged consumers to adopt increasingly digital shopping habits, so much so that global eCommerce has increased by 58% (compared to 17% the year prior to the pandemic), it has also led to a re-evaluation of the importance of the physical experience, givingRead more
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