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APIs

The importance of API in guiding businesses towards digital transformation

Digital transformation had a crucial impact on information technology innovation. In fact, it pushed the modernization of IT, introducing new paradigms to manage and use its infrastructures.  In this scenario, we saw the birth and development of new business models. Among them, the first that deserves to be mentioned is the so-called “API economy”. Let’sRead more

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instant messaging

Instant Messaging: Whatsapp e Telegram for a better Customer Experience

The pandemic has radically changed the way companies work and interact with customers. Many important aspects of business life have suddenly become virtual and face-to-face meetings have been replaced by online calls. In this new context, instant messaging is a crucial tool to facilitate conversations with employees and customers. Although it seems we are comingRead more

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Digital Commerce

Digital Commerce: a useful guide to know and apply it to your business

WHAT DO WE MEAN BY “DIGITAL COMMERCE”? Before starting to discuss this topic, a premise is needed: digital commerce is not a synonym and should not be confused with e-commerce. We’ll better explain why later. We can define digital commerce as the process that gives customers the possibility of making purchases in complete autonomy, withRead more

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