There’s a paradox many marketing managers know well. The loyalty program has been running for years. The database has grown. Communications go out on schedule. And yet participation is declining. Points redemption rates are falling. Customers sign up and then disappear.The…
WhatsApp Enterprise: the Bit2win solution that connects brands and customers
Whatsapp Enterprise is the Bit2win solution that many Italian and international brands already use. It offers an engaging, interactive and personalized experience between company and customers. Brands can quickly connect with consumers in a simple and personal way, answering their requests,…
Increase loyalty by enhancing the customer lifecycle marketing
We know how important it’s for companies to create strategies to engage existing customers. Customers, in fact, are identified as the ones who make the largest number of purchases and, from the brand point of view, they have a lower cost…
How Artificial Intelligence is changing the Retail industry
When speaking of the retail industry, we have to consider the main goal of its companies: achieve profitability to stay competitive in the market. Certainly, this is becoming more and more difficult since customers have new and ever changing purchase habits…
How to meet buyers’ needs with new digital selling strategies
Customers’ needs and purchasing habits are constantly evolving, for this reason the B2B and B2C markets are redefining the sales logic with the aim of offering consumers continuous assistance but, at the same time, also options that users can use to…
Instant Messaging: Whatsapp e Telegram for a better Customer Experience
The pandemic has radically changed the way companies work and interact with customers. Many important aspects of business life have suddenly become virtual and face-to-face meetings have been replaced by online calls. In this new context, instant messaging is a crucial…
Top 6 Digital Commerce trends you can’t miss out on
The Covid-19 drove attention to digital commerce, involving B2B and B2C buyers who have shown new demands and buying behaviors. Therefore, companies must adapt to new digital trends as this will determine their success in the target market, as well as…
A new challenge for the B2B world: how to disrupt the market with digital commerce
Nowadays businesses are witnessing great and crucial changes in their organization and marketing strategies. We are living in the era of digital transformation, where companies need to adapt their offer to new customers and market’s needs. The pandemic forced organizations into…
The future of software development as a key for digital transformation
Current technologies are crucial to accelerating business’. Speaking of the Software Development industry, there are many trends to keep an eye on as they are constantly and increasingly changing. It is true, global spending on IT fell by 5.4% in 2020,…
Conversational Marketing: tools and strategies to listen to customers’ needs
Conversational marketing is one of the main trends of digital marketing that aims to listen to users, putting them at the center of the corporate communication and marketing strategy. What’s wrong with the current digital marketing system? We want to answer…