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WhatsApp Enterprise: the Bit2win solution that connects brands and customers
Whatsapp Enterprise is the Bit2win solution that many Italian and international brands already use. It offers an engaging, interactive and personalized experience between company and customers. Brands can quickly connect with consumers in a simple and personal way, answering their requests, providing assistance, promoting and selling products, and sharing contests. The goal? Increasing engagement, loyaltyRead more
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Increase loyalty by enhancing the customer lifecycle marketing
We know how important it’s for companies to create strategies to engage existing customers. Customers, in fact, are identified as the ones who make the largest number of purchases and, from the brand point of view, they have a lower cost than those who are still not acquired. Therefore, managing the relationship with these customersRead more
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How Artificial Intelligence is changing the Retail industry
When speaking of the retail industry, we have to consider the main goal of its companies: achieve profitability to stay competitive in the market. Certainly, this is becoming more and more difficult since customers have new and ever changing purchase habits and needs. But it doesn’t mean companies have to panic, they actually have aRead more
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How to meet buyers’ needs with new digital selling strategies
Customers’ needs and purchasing habits are constantly evolving, for this reason the B2B and B2C markets are redefining the sales logic with the aim of offering consumers continuous assistance but, at the same time, also options that users can use to proceed independently in the phases of the purchase process. The adoption of a unifiedRead more
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Instant Messaging: Whatsapp e Telegram for a better Customer Experience
The pandemic has radically changed the way companies work and interact with customers. Many important aspects of business life have suddenly become virtual and face-to-face meetings have been replaced by online calls. In this new context, instant messaging is a crucial tool to facilitate conversations with employees and customers. Although it seems we are comingRead more
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Top 6 Digital Commerce trends you can’t miss out
The Covid-19 drove attention to digital commerce, involving B2B and B2C buyers who have shown new demands and buying behaviors. Therefore, companies must adapt to new digital trends as this will determine their success in the target market, as well as the possibility of standing out from competitors. WHAT IS DIGITAL COMMERCE? When we sayRead more
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Unified Commerce: a new way of improving sales strategies in the Retail industry
It’s been a while since the retail world has actually understood the need to modernize its processes, adapting them to new customers’ needs and to the digital transformation process. However, the Covid-19 acted as the real driver of this necessary process of change. It literally forced companies that were not yet convinced to prioritize digitalRead more
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