Leaders in 2022 for Gartner®
Home // ENGAGE PLATFORM // Loyalty Management
Loyalty pays off, both for you and your clients!
OMNICHANNEL SALES SUITEENGAGEPLATFORM
Encourage your customers to stay with you for the long haul and increase trust in your brand with enticing loyalty programs and rewards.Our API-centric, no-code loyalty platform offers flexible solutions to create the perfect loyalty campaign for you!
Easy & Effective
Quick and easy implementation. Thanks to its simple yet effective concept, the loyalty system is easily understood by the end-user.
Offering rewards through loyalty programs is cost-effective and easy to manage thanks to an artificial loyalty currency.
Boost Customer Life Cycles
Incentivize engagement and increase your customer life cycle by rewarding purchases and other actions.
True Omnichannel Solution
Most loyalty solutions on the market only focus on eCommerce. In addition to strong online capabilities, Bit2win offers a variety of in-store technologies to bridge the gap between online and offline, as well as utilizing landing pages and mobile apps.
Experiential Rewards & Exclusivity
Go beyond discount culture and offer customers an unforgettable loyalty experience: set up VIP clubs, challenges, use gamification, and create high-end incentives to encourage brand engagement.
Data-driven & personalized
Enable hyper-personalized communication through deep integrations. Use your loyalty data without leaving your martech environment, and manage the no-code platform without outside help.
Going beyond transactions
Engage customers outside of the buying cycle by rewarding them for non-purchase related interactions such as recycling, interacting with your products, writing reviews, or referring friends.
Curious? Eager to learn more?
Discover how our Loyalty solutions keep your customer in your field of gravitation!
Give customers the opportunity to earn loyalty points in a variety of ways, including by making purchases, subscribing to your newsletter, completing their profile and more.
Present customers with a sophisticated reward experience where they can spend their points on coupons, services, physical gifts and many other incentives.
Prevent members from sitting on their points by setting an expiration date. You can also introduce pending points, which become active once the return period of the purchase has elapsed.
Bit2win’s Back-end supports a wide range of tier structures, including point-based tiers, spend-based tiers and invitation-only tiers for VIP programs
Keep members on their toes and foster repeat purchases by making tiers and all associated benefits expire after a specified time window of inactivity.
Mix and match various tier elements and loyalty features to build a ranking system that is unique to your brand, drives your KPIs and mobilizes your customers
Build your own Loyalty Program and learn how it can help you with:
The goal of this campaign is to create new customer experiences and obtain a new fidelity ecosystem through programs, levels, promotions, benefits, and exclusive services. Bit2win creates different loyalty programs based on targets. For example, the Rinascente Card is dedicated only to customers resident in Italy. Other programs are built for employees, friends, partners, and shareholders.
Configure yourloyalty program
Offer customers a Loyalty program with additional benefits and encourage them to spend. Engage customers to move up and receive more privileges
Launch yourloyalty program and enjoy the benefits
Improve customer retention and trust by offering a tailored Loyalty program according to your customers’ needs
Define personalized rewards
Reward your customers with personalized incentives and experiences that best reflect their interactions with your brand
Try the Bit2win Loyalty Program now
In this traditional approach to loyalty, customers earn points for the money they spend. By collecting points to “burn” and turn into discounts, gifts, etc., customers are encouraged to keep purchasing.
How does it work?
Incentivize purchases & other actions
Offer a reward
The benefits of Earn & Burn
Earn & Burn loyalty programs treat all customers equally, so there’s no need for further segmentation. When only purchases are rewarded, implementation is quick and simple.
Earn & Burn programs are easily integrated because the rate of reward redemption is limited by the available loyalty currency. Plus, it’s less expensive than a discount system.
To the customer these seem like great deals, even though the reward has a higher perceived value than its actual cost. In addition, points not spent help brands save additional money.
The rule for earn & burn is pretty straightforward: rack up the currency and redeem it in the form of rewards and discounts. This simplicity allows customers to quickly grasp how the system works and start earning points.your brand’s values.
Since both online and in-store purchases are rewarded, customers are required to identify themselves – either by signing up or by showing their loyalty card.
Who is it for?
Progress & Benefit
With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.
Better benefits & conditions
Even better benefits & conditions
The benefits of Tiered Loyalty
Tiers are associated with benefits that incrementally increase in value. The higher the tier, the better the benefits and the more exclusive the brand experience.
Tier-based programs keep customers interested over a longer period of time. Reaching a higher tier level feels like an achievement, which motivates customers to keep ranking up.
Segment your customer base more effectively: monitor & analyze member activity and interests. Improve the customer experience and provide highly targeted communication.
Psychologically speaking, preventing the loss of something valuable is more impactful than acquiring new things. That’s why members are just as focused on maintaining their current tier as they are on reaching a higher one.
Distinguish your customer experience from your competitors’ with high-tier benefits. The amount of effort required to obtain top tier benefits discourages high spenders from switching.
Play & Unlock
A loyalty program based around challenges to engage customers in a fun and interactive way. The goal is to encourage customers to interact regularly with the brand and form new habits.
The benefits of Gamified Loyalty
Provide a sense of accomplishment by associating each challenge with a reward. To make progress, customers need to repeat actions valuable to your brand, developing new habits.
Each challenge (or badge) is comprised of a set of multiple actions, chosen to fit your business goals. These micro-journeys help you understand how customers prefer to engage with your brand.
In addition to completing challenges and unlocking badges, customers can be given incentives to engage on social media, create and submit their own content, or take gamified quizzes.
By associating incentives with a challenge or a badge, customers have to go on a mission in order to unlock a benefit – just like in a game.
These programs encourage customers to follow your instructions in a fun way, without feeling restricted. Explore how customers respond to your incentives and use that valuable loyalty data later on.
Target & Engage
Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, through which you can strengthen your relationship with them.
Benefits & incentivized action relevant to community 1
Benefits & incentivized action relevant to community 2
Benefits & incentivized action relevant to community 3
The benefits of Community Loyalty
Communities aren’t standalone loyalty programs, but instead serve as an add-on to another loyalty program structure, such as Earn & Burn, allowing you to add new touchpoints to your originalframework.
The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.
Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example, running or wellness; or even ethical values, like sustainability.
Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.
By targeting a smaller audience with a common interest, you’ll get to know these customers better and be able to provide targeted offers that really resonate.
Mix & Match
A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.
Earn & Burn
The benefits of Hybrid Loyalty
Bypass the limitations of each type of loyalty program and reach your full potential. Start with some functionalities from one type, and mix things up by adding complimentary elements along the way.
Each program type has the power to move different KPIs. With a mixed program, you can easily drivenon-commercial goals, such as supporting your brandpositioning.
Shape a hybrid loyalty program that really reaches your audience. Optimize your loyalty program over time by introducing elements from various loyalty program structures that resonate with your customers.
Make a lasting impact by introducing features that support your brand’s message. Reward sustainability or an active lifestyle to connect with customers who shareyour brand’s values.
Play around with various elements from different program types and see what works. You don’t need to commit to one idea alone – you can always introduce something new.
Our success stories
Create your Loyalty Program now!
The Bit2win Loyalty Solution provides a full set of point & click administrative tools for the creation of loyalty programs, card templates, loyalty promotions , and coupons so it’s extremely easy to manage all entities of the engage platform.
Currently, only the corporate users can manage the loyalty programs but in the roadmap, there is the capability for the local salespeople or physical point of sales to accept or refuse specific loyalty promotions.
No specific technical skills are required for the administration of the Loyalty Solution, all configuration activities are performed through an easy-to-use admin portal.
Bit2win makes every effort to stay constantly updated in order to always be compliant with current regulations such as the GDPR.
Paseo de La Castellana, 79
28046 Madrid – Spain
Hoverture Deutschland c/o Endocode AG, Gerichtstraße 23, 13347 Berlin
Hoverture Europe AG, c/o Regus, Fünf Höfe, Theatinerstraße 11, 80333 München
Legal Notice © Copyright 2023 Bit2win srl All Rights ReservedEconomic and Administrative Index (REA RM) No. 1619250
REQUEST A DEMO