Photo & Video Contest - Bit2win


: Photo & Video Contest module


Create themed Photo & Video Contests and boost your marketing strategy.

Bit2win’s photo and video contests help you engage your customers. Discover how unleashing their creativity can enhance your marketing strategy and help you with:

Success story


Aiming to generate new leads increasing social engagement and UGC production, Bit2win organizes a Photo Contest inviting users to share their own #ritaglidistrada personal shots in ANAS managed urban streets in Italy. After filling out a web form, all participants are subsequently judged by a brand jury, trying to win FujiFilm products in a co-marketing contest campaign.


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Photos shared
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Web traffic
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New fans on Instagram

Curious? Eager to learn more?

Discover how our Photo & Video Contest engages your customers in a fun and creative way!

How does it work?

Your participants can create and upload themed photos and videos.

Using a social media log-in, the participants can register quickly and with zero effort.

They can share the contest and their contribution on Social Media platforms and Whatsapp to invite their friends to participate and vote.

Try our Bit2win Photo & Video Contest now:



Manage your contests directly from the contest manager dashboard.


Manage content before publication to ensure a safe environment and inform participants of possible guideline violations.


Collect user-generated content directly from their social media profile.


Custom Doman & Forms

Personalized emails

Integrated Analytics

Google analytic integration

Whatsapp Integration

Certified Software

DOOH Integration

Easy to embed

Why you should choose the Bit2win Photo & Video Contest solutions:

Our success stories

Curious? Eager to learn more?

Discover how our Photo & Video Contest engages your customers in a fun and creative way!

Frequently Asked Questions

The prize draw is an event where one or more prizes are randomly assigned only to certain participants, while in the reward program all participants are entitled to receive a prize in return for the purchase or sale of one or more goods or services.

The preparation of the rule book is compulsory for all prize draws and reward programs, however, in the latter, in one specific case, this obligation is lifted, namely, when all participants receive a benefit without being required to make a purchase.

For the prize draw, the rules must be sent to the Italian Ministry 15 days before the announcement and the start of the event. For the rewards program, this time constraint does not exist, it is sufficient to send the rulebook to the Ministry even the day before the announcement and the start of the event.

Yes, it is possible to start advertising before the start of the event, but in the case of prize draws, the 15-day advance for sending the rules to the Ministry will no longer refer to the date of the start of the contest, but to the date of the start of advertising of the same.

The mandatory costs to be covered are first and foremost linked to tax charges, consisting of the non-deductible VAT paid on the purchase of goods or services intended as prizes or a 20% substitute tax on the purchase price of goods or services that are not taxable, not subject to or exempt for VAT purposes. In addition, a 25% IRPEF withholding tax is applied on the total value of the prizes up on offer.
Another mandatory cost is the security deposit or surety bond. In both prize draws and reward programs, it is necessary to guarantee the value of the prize pool through a deposit. For contests, 100% of the value must be guaranteed, while for operations, it is sufficient to guarantee 20% of the value of the prize pool estimated.

No, you can’t offer cash prizes, but you can award coupons, vouchers, and discounts to incentivize the purchase of products and services.

For the Ministry of Economic Development, there is no difference, all social networks must follow the same regulations. All data relating to the contest must be stored on Italian servers. If this is not possible, the legislation stipulates the requirement for a mirroring system, i.e., transmission in real-time.

No, you cannot vote by putting likes directly on the photo posted on social media by participants, but you can organize a like contest on a landing page dedicated to the contest.