{"id":69788,"date":"2024-11-29T15:13:19","date_gmt":"2024-11-29T14:13:19","guid":{"rendered":"https:\/\/www.bit2win.com\/case-studies\/libraccio-whatsapp-enterprise\/"},"modified":"2025-07-17T11:48:54","modified_gmt":"2025-07-17T10:48:54","slug":"libraccio-whatsapp-enterprise","status":"publish","type":"neuros_case_study","link":"https:\/\/www.bit2win.com\/es\/case-studies\/libraccio-whatsapp-enterprise\/","title":{"rendered":"Libraccio y la nueva experiencia del cliente con WhatsApp Enterprise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69788\" class=\"elementor elementor-69788 elementor-25529\" data-elementor-post-type=\"neuros_case_study\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d08c920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d08c920\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8608adf\" data-id=\"8608adf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e39207 elementor-widget elementor-widget-neuros_heading\" data-id=\"2e39207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">El Desaf\u00edo<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e11b558 elementor-widget elementor-widget-text-editor\" data-id=\"e11b558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Libraccio, una de las marcas l\u00edderes en Italia en el mercado de libros nuevos y usados, buscaba una soluci\u00f3n para optimizar la comunicaci\u00f3n con sus clientes. El reto consist\u00eda en facilitar el acceso a la informaci\u00f3n clave sobre sus tiendas, simplificar las interacciones de los usuarios e integrar un canal de comunicaci\u00f3n r\u00e1pido y eficiente. Adem\u00e1s, Libraccio buscaba optimizar su proceso de atenci\u00f3n al cliente, manteniendo un trato humano y ofreciendo una experiencia personalizada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f545d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f545d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f5eb0a\" data-id=\"9f5eb0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b366604 elementor-widget elementor-widget-neuros_heading\" data-id=\"b366604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">La Soluci\u00f3n<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f88b0f elementor-widget elementor-widget-text-editor\" data-id=\"5f88b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gracias a su colaboraci\u00f3n con Bit2win, Libraccio ha implementado <strong>WhatsApp Enterprise<\/strong> en todas sus bibliotecas, presentando un sistema de chatbot automatizado que se integra con herramientas como Google Maps y Google My Business.<\/p>\n<p>As\u00ed funciona:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90be74 elementor-accordion-style-counter elementor-widget elementor-widget-accordion\" data-id=\"b90be74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1941\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1941\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Acceso inmediato a la informaci\u00f3n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1941\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1941\"><p>Los clientes pueden contactar con Libraccio enviando un mensaje de WhatsApp al n\u00famero exclusivo de la marca. Gracias a la funci\u00f3n de chatbot automatizado, los usuarios pueden seleccionar la librer\u00eda m\u00e1s cercana proporcionando su c\u00f3digo postal o enviando su ubicaci\u00f3n.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1942\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1942\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Gesti\u00f3n de la demanda<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1942\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1942\"><p>Una vez elegida la biblioteca, el cliente puede acceder a una amplia gama de informaci\u00f3n, entre la que se incluye:<\/p>\n<ul>\n<li>Horario de apertura<\/li>\n<li>Disponibilidad de libros en la tienda<\/li>\n<li>Procedimiento para la venta de libros usados<\/li>\n<\/ul>\n<p>Las respuestas se proporcionan autom\u00e1ticamente en el chat, pero los clientes tambi\u00e9n pueden optar por hablar con un librero en tiempo real para recibir asistencia personalizada.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1943\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1943\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Suscribirse para recibir notificaciones<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1943\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1943\"><p>El chatbot ofrece a los usuarios la opci\u00f3n de recibir notificaciones push sobre promociones o actualizaciones, mejorando la participaci\u00f3n en la marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09ba37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a09ba37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9990aa9\" data-id=\"9990aa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f6c642 elementor-widget elementor-widget-heading\" data-id=\"7f6c642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados y Beneficios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5167859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5167859\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6827c66\" data-id=\"6827c66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7537b91 elementor-widget elementor-widget-text-editor\" data-id=\"7537b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La adopci\u00f3n de WhatsApp Enterprise ha tra\u00eddo numerosos beneficios para Libraccio y sus clientes:<\/p>\n<ul>\n<li>\n<p><strong>Experiencia del cliente mejorada<\/strong><br \/>Con la automatizaci\u00f3n, los clientes reciben respuestas inmediatas y pueden contactar con la biblioteca de forma f\u00e1cil y directa, con la posibilidad de asistencia humana para necesidades espec\u00edficas.<\/p>\n<\/li>\n<li>\n<p><strong>Mayor eficiencia operativa<\/strong><br \/>La integraci\u00f3n con Google Maps y Google My Business ha simplificado la ubicaci\u00f3n de las bibliotecas y el acceso a la informaci\u00f3n, reduciendo los tiempos de espera.<\/p>\n<\/li>\n<li>\n<p><strong>Mayor interacci\u00f3n<\/strong><br \/>La funci\u00f3n de suscripci\u00f3n voluntaria permiti\u00f3 ampliar la comunicaci\u00f3n promocional a los usuarios interesados, lo que increment\u00f3 su compromiso con la marca.<\/p>\n<\/li>\n<li>\n<p><strong>Un toque humano siempre presente<\/strong><br \/>Al implementar un sistema automatizado, Libraccio ha mantenido el aspecto humano del servicio, garantizando una interacci\u00f3n aut\u00e9ntica y personalizada con los clientes.<\/p>\n<\/li>\n<\/ul>\n<p>Con WhatsApp Enterprise, Libraccio no solo ha revolucionado la experiencia de sus clientes, sino que tambi\u00e9n ha reforzado su posici\u00f3n como referente en la compra y venta de libros, combinando innovaci\u00f3n y tradici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-805c4dd elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"805c4dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8ffe3f\" data-id=\"d8ffe3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4b1917 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4b1917\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d77079d\" data-id=\"d77079d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d8e6e elementor-widget elementor-widget-neuros_heading\" data-id=\"41d8e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-subheading\">get in touch<\/span><span class=\"neuros-heading-content has_gradient_color_text\">Siempre estamos listos para ayudarle y responder sus preguntas.<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5a3ff elementor-widget__width-initial elementor-widget elementor-widget-neuros_heading\" data-id=\"3b5a3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h6 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">Correo electr\u00f3nico<\/span><\/h6><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee6ade elementor-widget__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-widget elementor-widget-text-editor\" data-id=\"1ee6ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:info@bit2win.com\">info@bit2win.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3083d82 elementor-widget__width-initial elementor-widget elementor-widget-neuros_heading\" data-id=\"3083d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"neuros-heading-widget\"><h6 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">Redes Sociales<\/span><\/h6><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d476cf elementor-shape-square e-grid-align-left elementor-widget__width-initial elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"5d476cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-af284db\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-aaa4c39\" href=\"https:\/\/twitter.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-repeater-item-ce51307\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-9926db3\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-742d6e7\" data-id=\"742d6e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c7331 wpforms-button-border-style-solid wpforms-button-bakground-style-solid elementor-widget elementor-widget-neuros_wpforms\" data-id=\"a1c7331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"neuros_wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"neuros-wpforms-widget\">\n            <h4 class=\"wpforms-widget-heading neuros-heading\"><span class=\"neuros-heading-content\">Cont\u00e1ctanos<\/span><\/h4><style id=\"wpforms-css-vars-68713\">\n\t\t\t\t#wpforms-68713 {\n\t\t\t\t--wpforms-container-padding: 0px;\n--wpforms-container-border-width: 1px;\n--wpforms-container-border-radius: 3px;\n--wpforms-background-color: rgba(0, 0, 0, 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