{"id":75503,"date":"2026-02-03T10:55:39","date_gmt":"2026-02-03T09:55:39","guid":{"rendered":"https:\/\/www.bit2win.com\/?p=75503"},"modified":"2026-02-05T16:12:49","modified_gmt":"2026-02-05T15:12:49","slug":"mercato-cpq-2026-cosa-significa-la-fine-di-salesforce-cpq","status":"publish","type":"post","link":"https:\/\/www.bit2win.com\/it\/blog\/cpq-market-shift-2026-what-the-end-of-salesforce-cpq-means\/","title":{"rendered":"Il cambiamento del mercato CPQ nel 2026: Cosa significa davvero la fine delle vendite di Salesforce CPQ per le aziende enterprise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75503\" class=\"elementor elementor-75503 elementor-75491\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1dc6f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1dc6f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76549f2\" data-id=\"76549f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54cc6ae elementor-widget elementor-widget-text-editor\" data-id=\"54cc6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il mercato CPQ sta entrando in una fase di transizione decisiva.<br \/>Con l\u2019annuncio ufficiale della fine delle vendite di Salesforce CPQ, le organizzazioni enterprise si trovano di fronte a un punto di svolta strategico: continuare a \u201crattoppare\u201d modelli CPQ esistenti oppure ripensare in modo strutturale come configurazione, pricing e quoting supportano la crescente complessit\u00e0 dei modelli go-to-market. Questo cambiamento non riguarda la semplice sostituzione di uno strumento.\u2028 Riguarda la ridefinizione del ruolo del CPQ all\u2019interno di una strategia Quote-to-Cash enterprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f2a5bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f2a5bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf1956f\" data-id=\"bf1956f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9200eac elementor-widget elementor-widget-heading\" data-id=\"9200eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il CPQ non pi\u00f9 strumento standalone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbc565 elementor-widget elementor-widget-text-editor\" data-id=\"afbc565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per anni, le piattaforme CPQ sono state considerate abilitatori tattici per i team di vendita: strumenti pensati per accelerare la creazione dei preventivi e ridurre gli errori manuali.<br \/>Questo modello oggi non funziona pi\u00f9.<br \/>L\u2019attuale contesto enterprise richiede piattaforme CPQ in grado di:<\/p><ul role=\"list\"><li>supportare configurazioni complesse di prodotti e servizi<\/li><li>gestire modelli di pricing e scontistica avanzati<\/li><li>integrarsi in modo nativo con CRM, ERP, billing e provisioning<\/li><li>scalare su pi\u00f9 Paesi, brand e modelli di business<\/li><\/ul><p>La fine delle vendite di Salesforce CPQ rende evidente un punto chiave:\u2028gli approcci CPQ tradizionali faticano a sostenere questo livello di complessit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f552612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f552612\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9dc271\" data-id=\"d9dc271\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea6235f elementor-widget elementor-widget-heading\" data-id=\"ea6235f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cosa significa la fine delle vendite di Salesforce CPQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5caaf elementor-widget elementor-widget-text-editor\" data-id=\"ab5caaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un annuncio di end-of-sales viene spesso interpretato come un semplice evento di ciclo di vita del prodotto.<br \/>In realt\u00e0, segnala qualcosa di pi\u00f9 profondo:<\/p><ul role=\"list\"><li>la presa d\u2019atto che i requisiti CPQ hanno superato le assunzioni architetturali originarie<\/li><li>un cambiamento nelle strategie dei vendor verso piattaforme pi\u00f9 ampie, spesso a scapito della specializzazione<\/li><li>crescenti difficolt\u00e0 nel mantenere flessibilit\u00e0, scalabilit\u00e0 e personalizzazione senza accumulare debito tecnico<\/li><\/ul><p>Per le aziende enterprise, questo solleva domande critiche:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e49f5 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"06e49f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tQuanto \u00e8 sostenibile l\u2019attuale architettura CPQ?\nQuanto dipendiamo dalle roadmap di un singolo vendor?\nStiamo costruendo una strategia future-proof o accumulando rischio?\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2180c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2180c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14aab74\" data-id=\"14aab74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a947c4 elementor-widget elementor-widget-heading\" data-id=\"8a947c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I nuovi requisiti del CPQ enterprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4072f01 elementor-widget elementor-widget-text-editor\" data-id=\"4072f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"220\" data-end=\"333\">Con l\u2019evoluzione dei mercati e dei modelli di business, il CPQ \u00e8 chiamato a fare molto pi\u00f9 che velocizzare il processo di quoting. Per le organizzazioni enterprise, il tema non \u00e8 pi\u00f9 quanto velocemente si genera un\u2019offerta, ma quanto il CPQ sia in grado di adattarsi, integrarsi ed evolvere all\u2019interno di un\u2019architettura enterprise complessa.<br \/><br \/>Le aziende pi\u00f9 avanzate stanno oggi dando priorit\u00e0 a requisiti architetturali chiave:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7802c31 elementor-widget elementor-widget-accordion\" data-id=\"7802c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1251\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1251\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Flessibilit\u00e0 architetturale (API-first)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1251\"><p data-start=\"1059\" data-end=\"1250\">La flessibilit\u00e0 non \u00e8 pi\u00f9 una questione di configurazione interna, ma di capacit\u00e0 architetturale.<br \/>Un CPQ moderno deve essere progettato come componente API-first, in grado di:<\/p><ul role=\"list\"><li>esporre logiche di pricing, configurazione e governance come servizi<\/li><li>adattarsi a modelli di prodotto e workflow in continua evoluzione<\/li><li>integrarsi senza vincoli rigidi con CRM, ERP, billing e sistemi verticali<\/li><\/ul><p data-start=\"1059\" data-end=\"1250\">In questo contesto, la flessibilit\u00e0 nasce dal disaccoppiamento e dalla possibilit\u00e0 di orchestrare il CPQ all\u2019interno dell\u2019ecosistema IT, non dal semplice aumento delle regole configurabili.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1252\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1252\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Scalabilit\u00e0 enterprise<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1252\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1252\"><p>La scalabilit\u00e0 non riguarda solo il volume di preventivi gestiti, ma la tenuta dell\u2019architettura nel tempo.<br \/>I CPQ enterprise devono supportare:<\/p><ul role=\"list\"><li>elevati volumi transazionali<\/li><li>pi\u00f9 geografie e organizzazioni<\/li><li>modelli di vendita eterogenei (diretto, indiretto, digitale)<\/li><\/ul><p>senza richiedere continue reimplementazioni o workaround architetturali.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1253\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1253\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Governance e compliance by design<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1253\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1253\"><p>In contesti enterprise, la governance non pu\u00f2 essere demandata a processi manuali o controlli downstream.<br \/>Le organizzazioni richiedono CPQ in cui:<\/p><ul role=\"list\"><li>regole di pricing e approvazione siano incorporate per design<\/li><li>la compliance sia applicata in modo coerente lungo tutto il Quote-to-Cash<\/li><li>il controllo rimanga centralizzato anche in architetture distribuite<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1254\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1254\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Allineamento end-to-end Quote-to-Cash<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1254\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1254\"><p>Infine, il CPQ non pu\u00f2 pi\u00f9 essere considerato un livello isolato.<br \/>Deve operare come componente nativa di un\u2019architettura Quote-to-Cash end-to-end, capace di dialogare in modo fluido con:<\/p><ul role=\"list\"><li>CRM<\/li><li>sistemi finanziari<\/li><li>billing e provisioning<\/li><li>piattaforme di delivery e operations<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09bfb41 elementor-widget elementor-widget-text-editor\" data-id=\"09bfb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questo approccio architetturale spiega perch\u00e9 molte aziende enterprise stanno oggi rivalutando la propria strategia CPQ:\u2028 non per sostituire uno strumento, ma per costruire una base tecnologica pi\u00f9 flessibile, integrabile e future-proof.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4299450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4299450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74566e9\" data-id=\"74566e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d605a4c elementor-widget elementor-widget-heading\" data-id=\"d605a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come riconoscere i segnali del cambiamento del mercato CPQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceae8ef elementor-widget elementor-widget-text-editor\" data-id=\"ceae8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Man mano che le organizzazioni enterprise rivedono le proprie strategie CPQ, emerge un pattern sempre pi\u00f9 chiaro:\u2028il cambiamento non inizia con una decisione di sostituzione, ma con una serie di segnali.<br \/>In diversi settori, i team riscontrano segnali ricorrenti che indicano quando una piattaforma CPQ non \u00e8 pi\u00f9 allineata alle esigenze di business in evoluzione, tra cui:<\/p><ul role=\"list\"><li>il CPQ perde priorit\u00e0 strategica nella roadmap del vendor<\/li><li>crescono le difficolt\u00e0 nel supportare nuovi modelli di pricing e offerte complesse<\/li><li>il CPQ opera in modo isolato rispetto ai processi Quote-to-Cash<\/li><li>la scalabilit\u00e0 richiede continui rework anzich\u00e9 una reale estensione<\/li><li>la governance del pricing \u00e8 manuale, non incorporata per design<\/li><\/ul><p>Presi singolarmente, questi problemi possono sembrare gestibili.\u2028 Nel loro insieme, rivelano una disconnessione strutturale tra gli approcci CPQ legacy e le aspettative delle aziende enterprise moderne.<br \/>Riconoscere questi segnali in anticipo consente di passare da soluzioni reattive a una visione di piattaforma strategica, prima che la complessit\u00e0 diventi un freno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35c132b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35c132b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dae48ee\" data-id=\"dae48ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb3142 elementor-widget elementor-widget-heading\" data-id=\"4cb3142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La prospettiva di Gartner\u00ae sul mercato CPQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae7abf elementor-widget elementor-widget-text-editor\" data-id=\"2ae7abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019ultimo Gartner\u00ae Magic Quadrant\u2122 for CPQ riflette chiaramente questa trasformazione.<br \/>La leadership nel mercato CPQ non \u00e8 pi\u00f9 definita solo da checklist funzionali, ma da:<\/p><ul role=\"list\"><li>visione architetturale<\/li><li>capacit\u00e0 di esecuzione<\/li><li>allineamento con strategie Quote-to-Cash di livello enterprise<\/li><\/ul><p>Per questo motivo, le valutazioni Gartner premiano sempre pi\u00f9 i vendor in grado di dimostrare scalabilit\u00e0 di lungo periodo e chiarezza strategica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5863380\" data-id=\"5863380\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3877f9f elementor-widget elementor-widget-image\" data-id=\"3877f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-824x1024.png\" data-srcset=\"https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-824x1024.png 824w, https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-241x300.png 241w, https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-768x955.png 768w, https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px.png 900w\" width=\"824\" height=\"1024\" class=\"attachment-large size-large wp-image-75762 lazyload\" alt=\"\" sizes=\"(max-width: 824px) 100vw, 824px\"><noscript><img decoding=\"async\" width=\"824\" height=\"1024\" src=\"https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-824x1024.png\" class=\"attachment-large size-large wp-image-75762\" alt=\"\" srcset=\"https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-824x1024.png 824w, https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-241x300.png 241w, https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px-768x955.png 768w, https:\/\/www.bit2win.com\/wp-content\/uploads\/2026\/02\/900px.png 900w\" sizes=\"(max-width: 824px) 100vw, 824px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d1986 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25d1986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bit2win.com\/it\/landing-gartner-2026-quadrant\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d56be75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d56be75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c20d062\" data-id=\"c20d062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4517f7 elementor-widget elementor-widget-heading\" data-id=\"c4517f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le domande che i leader enterprise dovrebbero porsi oggi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e65a8d elementor-widget elementor-widget-text-editor\" data-id=\"8e65a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Piuttosto che concentrarsi esclusivamente su decisioni di sostituzione, i team enterprise dovrebbero fermarsi a riflettere su alcune domande chiave:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580e989 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"580e989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLa nostra piattaforma CPQ abilita o limita la crescita?\nPu\u00f2 evolvere insieme ai nostri modelli di pricing e commerciali?\nSi integra in modo pulito nella nostra architettura enterprise?\nSiamo allineati alla direzione futura del mercato CPQ, non al suo passato?\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5838d elementor-widget elementor-widget-text-editor\" data-id=\"2b5838d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The answers to these questions will define CPQ strategies for the next decade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbf1a26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbf1a26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d207bc\" data-id=\"0d207bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2976fa3 elementor-widget elementor-widget-heading\" data-id=\"2976fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusione: da strumento CPQ a piattaforma strategica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03c5d6 elementor-widget elementor-widget-text-editor\" data-id=\"f03c5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il cambiamento del mercato CPQ nel 2026 segna la fine di un\u2019epoca conosciuta. La fine delle vendite di Salesforce CPQ non \u00e8 un evento isolato:\u2028 \u00e8 il segnale che le aspettative delle aziende enterprise nei confronti del CPQ sono cambiate in modo strutturale. Le organizzazioni che colgono questo cambiamento per tempo hanno l\u2019opportunit\u00e0 di passare da una sostituzione reattiva degli strumenti a una visione di piattaforma strategica. In un mercato definito da complessit\u00e0, scala e velocit\u00e0, il CPQ non riguarda pi\u00f9 solo il \u201cquotare pi\u00f9 velocemente\u201d. Riguarda la costruzione di una base future-proof per la crescita dei ricavi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130a332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130a332\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b501b2b\" data-id=\"b501b2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06e7463 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"06e7463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6794c84 elementor-widget elementor-widget-text-editor\" data-id=\"6794c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Gartner and Magic Quadrant are trademarks of Gartner, Inc., and\/or its affiliates<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner\u2019s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il mercato CPQ sta entrando in una fase di transizione decisiva.Con l\u2019annuncio ufficiale della fine delle vendite di Salesforce CPQ, le organizzazioni enterprise si trovano di fronte a un punto di svolta strategico: continuare a \u201crattoppare\u201d modelli CPQ esistenti oppure ripensare&#8230;<\/p>\n","protected":false},"author":6,"featured_media":75495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[246],"tags":[483],"class_list":["post-75503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpq-it","tag-quote-to-cash"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercato CPQ 2026: cosa significa la fine di Salesforce CPQ<\/title>\n<meta name=\"description\" content=\"La fine di Salesforce CPQ segna un cambiamento nel mercato CPQ. 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