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Loyalty
& Coupon

A Flexible and 100% Microservices-Based Loyalty & Coupon Solution

Based on composable technology and API-First, the solution ensures scalability and flexibility to create loyalty strategies in line with business needs.

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loyaltyWelcome to the Future With Loyalty 3.0

Take loyalty to the next level with our Loyalty 3.0 solution: an evolved system that goes beyond a simple collection of points, delivering personalized, engaging, data-driven experiences. With our advanced features, turn your customers into loyal supporters, anticipate their needs and build long-term valuable relationships.

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Faster implementation
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Loyalty transactions per day per customer

Loyalty

Loyalty 1.0Reward Loyalty as Economic Currency

In the early years of points and coupon cards, loyalty programs served as an economic currency. Later, it was discovered that customers preferred other types of rewards to award their trust.

Loyalty 2.0Personalized Omnichannel Experiences and Relationships

The first experiential rewards, partner bonuses, data collection, targeted communication, and the adoption of in-store and mobile technologies to manage omnichannel loyalty programs are introduced.

Loyalty 3.0Memorable Connections Between Customers and Brand Values

Customers want something that reflects their personality and grant loyalty only if the values align with their own. Customers need to be involved throughout the buying process and rewarded with non-transactional but experiential rewards.

capabilitiesLoyalty Programs That Combine Tradition and Innovation

Earn & Burn Loyalty Program

A traditional approach in which customers earn points for the money they spend, which can be turned into discounts, gifts, and benefits. These programs incentivize customers to keep buying to unlock new rewards.

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Tiered Loyalty Program

Rewards customers based on spending levels, encouraging them to spend more to access exclusive benefits. Tiered programs push customers to spend and interact more to level up and access exclusive benefits.

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Gamified Loyalty Program

Increases interaction and entertainment with gaming elements, incentivizing specific actions. The goal is to incentivize customers to regularly interact with the brand and develop new habits.

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Community
Loyalty Program

Engages customers in a fun and interactive way, encouraging them to interact with the brand and create new habits.The goal is to build an active and engaged community where customers feel part of an exclusive group and find value in contributing, participating and sharing experiences.

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Influencer & Referral Program

Because people trust recommendations from family, friends, and influencers more than advertisements, a referral program is a highly effective solution for attracting new customers. Leverage trust in personal recommendations to attract new customers authentically and effectively.

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Hybrid
Loyalty Program

Combining elements of different programs, it provides a unique and personalized experience. This versatility maximizes participation and loyalty, adapting to individual behaviors and preferences to create a deeper and longer-lasting relationship with the brand.

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distinguishing factorsHow Loyalty Programs Are Redefined With the Support of Bit2win

01
Adapts to the business
Multi-brand, multi-country, omnichannel, and big data management capabilities.
02
Modular and API-based
The API-first approach enables integration with existing technologies.
03
Leading promotional engine
Advanced skills to manage tailored promotional campaigns.
04
AI integration
AI technologies developed in-house to provide benefits on customer analytics and customized offerings.
05
Compatible with cash systems (POS)
Collecting data from the point of sale and tracking online and in-store interactions to deliver benefits based on purchase preferences.
06
Integration with mobile apps
A loyalty experience that also allows you to receive promotions on your smartphone, increasing interaction instantly.
07
Push notifications and geolocation
Sending real-time promotions based on user location to create more engaging and well-timed loyalty experiences.
Improve KPIs

couponsCoupon Software That Offers Incentives Both Relevant to Customers and Beneficial to Business

Manage, customize, and segment digital and tailored coupons for each customer. Track coupons in real time and get insights into campaign performance to optimize strategies.

Coupons

distinguishing factorsWe Help Your Company Expand Its Promotional Infrastructure, Outgrowing Old Systems

01
100% API-based architecture
Integrate promotion and coupon solutions seamlessly on any environment, from website to mobile apps to external platforms.
02
Centralized coupon management
Administer multiple budgets and monitor all active coupons. Generate unique codes for each user segment and set campaign or transaction attributes.
03
Effortless integration
Distribute your coupons as you prefer using third-party integrations with CRM or other messaging services you already use.
04
Detect coupon abuse with AI
Protect special offers from abuse by customers, employees, or partners.
Increase conversions

KPIsWe Help You Grow Your KPIs

Repeat customers spend 67% more than new customers, making loyalty a key priority. Bit2win’s loyalty 3.0 platform enhances the customer experience, improving engagement and solidifying loyalty for superior business results.

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Probability of acquiring new customers

When customers feel valued through rewards and benefits, they become more likely to explore the brand’s full range of products, trusting the quality and exclusive benefits they receive.

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Spending by loyal customers versus new customers

Loyal customers tend to shop more frequently and increase the value of their shopping carts, thanks to the rewards, personalized offers, and exclusive benefits they receive.

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Increased conversion rate

With exclusive rewards and benefits, customers are more motivated to complete purchases, thus increasing the likelihood of conversion.

case studiesSuccess Stories and Interviews

gen-z-people-exploring-absurdist-fashion-beauty 1

Rinascente: A Membership Program To Strengthen the Customer Relationship

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