Media Industry: Addressing 4 Top Challenges To Stay Competitive
The media industry has always been extremely dynamic and constantly evolving. However, in recent years it has faced unprecedented challenges due to changing customers’ behavior and new digital technologies available on the market. Also, the rise of social media platforms have significantly disrupted traditional media models. It is obvious that to thrive in this rapidlyRead more
Discover the Bit2win Experience
We are inclined to imagine change as a process to which we must adapt, almost without a choice. A slow path with quite a few obstacles for which, perhaps, we were not prepared. But could change be gradual and come with early warning signs? In reality, by the time we realize that something is evolving,Read more
SOCIAL VOTING: the Bit2win’s solution that exploits social virality to increase Customer Engagement
On the occasion of the Oscars’ 94th edition, we want to propose to you a very interesting case study based on Bit2win’s Social Voting solution for the television platform Sky. The Oscars ceremony is becoming more and more social, especially in recent years due to the pandemic. It is a highly anticipated moment for filmRead more
Social Wall for Valentine’s Day: the right solution to engage your customers
We’re almost there, next Monday is Valentine’s Day! We are all aware that the 14th of February is the day of celebrating love, but to trace the origins of this holiday we have to go back in time. In the 3rd century, Christian martyr Valentino from Terni gave a young lady the money she neededRead more
Our solution for olio Costa d’Oro: the Buy&Win contest to boost Customer Engagement
Customer Engagement with Buy&Win is the Bit2win’s solution for the brand Costa d’Oro. It involved the Italian National Football Team and we take advantage of its foundation’s anniversary to talk about this interesting case. In fact, the national football team was born on January the 13th, 1910 and for 112 years it unites and makesRead more
How to engage customers on New Year’s eve: Bit2win for Bicocca Village
Customer Engagement solutions on New Year’s Eve are often exploited by companies, especially those belonging to the world of entertainment, to involve customers in a different way than usual. In fact, not a few firms organize themed events that contribute not only to increase customer experience, but also to boost sales or brand awareness. AsRead more
4 tips to manage Christmas Shopping in an efficient and innovative way
Purchasing habits changed during the pandemic and have now become established among consumers. According to consumers’ purchasing behaviour forecasts, 21% of Italians will buy Christmas gifts online. Christmas Pulse research, carried out by Teads – The Global Media Platform, shows how new technologies changed the profile of Italian consumers: 21% of respondents choose digital asRead more