What is the difference between Customer Engagement and Customer Satisfaction?

Research conducted on the listening tool “Answer The Public” confirms the users’ confusion when faced with these two topics. In fact, an explanation of the difference between Customer Engagement and Customer Satisfaction is among the most frequent Google searches.Customer Engagement and Customer Satisfaction are two concepts often used interchangeably in the marketing field, but theyRead more
Double interview: let’s know Andrea Galbiati and Davide Feltoni Gurini better

After Datalytic’s acquisition, Bit2win decided to do a double interview with Andrea Galbiati and Davide Feltoni Gurini, to give them the opportunity of telling something more about themselves and to deepen the specific reasons that led to this merging process. But let’s deal with the specifics and know better the two respondents. Name and corporateRead more