In today’s increasingly competitive energy and utility industry, customer retention is more crucial than ever. With so many options available, companies must distinguish themselves by offering more than just essential services. This involves building positive relationships with customers that encourage ongoing…
Social Wall for Valentine’s Day: the right solution to engage your customers
We’re almost there, next Monday is Valentine’s Day! We are all aware that the 14th of February is the day of celebrating love, but to trace the origins of this holiday we have to go back in time. In the 3rd…
Brand Awareness with Giveaway: our solution for PROXIMA
At the moment, giveaways seem to be the most popular and appreciated Social Contest format. It is not a coincidence that many companies multiply the posts dedicated to this kind of initiative on their Instagram or Facebook pages. If you are…
Our solution for olio Costa d’Oro: the Buy&Win contest to boost Customer Engagement
Customer Engagement with Buy&Win is the Bit2win’s solution for the brand Costa d’Oro. It involved the Italian National Football Team and we take advantage of its foundation’s anniversary to talk about this interesting case. In fact, the national football team was…
The omnichannel strategy: how to successfully answer to new customers’ needs
With the Omnichannel strategy we mean the combined and simultaneous management of a company’s communication channels and customer touchpoints. Its aim is to improve the customer experience and offer a more personalized service. Therefore, Omnichannel means being reachable anywhere and from…
How to engage customers on New Year’s eve: Bit2win for Bicocca Village
Customer Engagement solutions on New Year’s Eve are often exploited by companies, especially those belonging to the world of entertainment, to involve customers in a different way than usual. In fact, not a few firms organize themed events that contribute not…
Phygital Customer Experience
The COVID-19 pandemic has radically changed the way people shop: while it has encouraged consumers to adopt increasingly digital shopping habits, so much so that global eCommerce has increased by 58% (compared to 17% the year prior to the pandemic), it…
World Human Rights Day: Bit2win and the 2020 Pride in Milan
Among Bit2win’s fundamental values and believes, integration and equality stand out. This is why today we want to celebrate World Human Rights Day together, recalling a case study we are particularly fond of. Every year on December 10th, the Human Rights Day…
What is the difference between Customer Engagement and Customer Satisfaction?
Research conducted on the listening tool “Answer The Public” confirms the users’ confusion when faced with these two topics. In fact, an explanation of the difference between Customer Engagement and Customer Satisfaction is among the most frequent Google searches.Customer Engagement and…
Black Friday: an opportunity to increase Customer Engagement
Black Friday has become one of the most important events worldwide. During this period, brands take advantage of marketing strategies and actions to increase customer engagement and retain occasional users. Born in the USA during the ‘80s, Black Friday has progressively…