How to meet buyers’ needs with new digital selling strategies
Customers’ needs and purchasing habits are constantly evolving, for this reason the B2B and B2C markets are redefining the sales logic with the aim of offering consumers continuous assistance but, at the same time, also options that users can use to proceed independently in the phases of the purchase process. The adoption of a unifiedRead more
Discover the Bit2win Experience
We are inclined to imagine change as a process to which we must adapt, almost without a choice. A slow path with quite a few obstacles for which, perhaps, we were not prepared. But could change be gradual and come with early warning signs? In reality, by the time we realize that something is evolving,Read more
Top 6 Digital Commerce trends you can’t miss out
The Covid-19 drove attention to digital commerce, involving B2B and B2C buyers who have shown new demands and buying behaviors. Therefore, companies must adapt to new digital trends as this will determine their success in the target market, as well as the possibility of standing out from competitors. WHAT IS DIGITAL COMMERCE? When we sayRead more
Digital Commerce: a useful guide to know and apply it to your business
WHAT DO WE MEAN BY “DIGITAL COMMERCE”? Before starting to discuss this topic, a premise is needed: digital commerce is not a synonym and should not be confused with e-commerce. We’ll better explain why later. We can define digital commerce as the process that gives customers the possibility of making purchases in complete autonomy, withRead more