Digital selling strategies

How to meet buyers’ needs with new digital selling strategies

Customers’ needs and purchasing habits are constantly evolving, for this reason the B2B and B2C markets are redefining the sales logic with the aim of offering consumers continuous assistance but, at the same time, also options that users can use to proceed independently in the phases of the purchase process. The adoption of a unifiedRead more

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Digital Commerce

Digital Commerce: a useful guide to know and apply it to your business

WHAT DO WE MEAN BY “DIGITAL COMMERCE”? Before starting to discuss this topic, a premise is needed: digital commerce is not a synonym and should not be confused with e-commerce. We’ll better explain why later. We can define digital commerce as the process that gives customers the possibility of making purchases in complete autonomy, withRead more

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