The importance of API in guiding businesses towards digital transformation

APIs

Digital transformation had a crucial impact on information technology innovation. In fact, it pushed the modernization of IT, introducing new paradigms to manage and use its infrastructures.  In this scenario, we saw the birth and development of new business models. Among them, the first that deserves to be mentioned is the so-called “API economy”. Let’sRead more

How to meet buyers’ needs with new digital selling strategies

Digital selling strategies

Customers’ needs and purchasing habits are constantly evolving, for this reason the B2B and B2C markets are redefining the sales logic with the aim of offering consumers continuous assistance but, at the same time, also options that users can use to proceed independently in the phases of the purchase process. The adoption of a unifiedRead more

Discover the Bit2win Experience

Bit2win Experience

We are inclined to imagine change as a process to which we must adapt, almost without a choice. A slow path with quite a few obstacles for which, perhaps, we were not prepared. But could change be gradual and come with early warning signs? In reality, by the time we realize that something is evolving,Read more

Top 6 Digital Commerce trends you can’t miss out

digital commerce

The Covid-19 drove attention to digital commerce, involving B2B and B2C buyers who have shown new demands and buying behaviors. Therefore, companies must adapt to new digital trends as this will determine their success in the target market, as well as the possibility of standing out from competitors. WHAT IS DIGITAL COMMERCE? When we sayRead more

Digital Commerce: a useful guide to know and apply it to your business

Digital Commerce

WHAT DO WE MEAN BY “DIGITAL COMMERCE”? Before starting to discuss this topic, a premise is needed: digital commerce is not a synonym and should not be confused with e-commerce. We’ll better explain why later. We can define digital commerce as the process that gives customers the possibility of making purchases in complete autonomy, withRead more

The new Bit2win journey has begun.

The innovation platform GELLIFY and Bit2win, a SaaS solution that maximizes the sales process, acquire a majority stake in Bit2win itself from the global strategy and consulting company Accenture. The management buyout transaction will be functional to bit2win’s strategic and operational marketing processes and international go-to-market strategy, thanks to the ‘gellification’ program, GELLIFY’s proprietary model thatRead more