4 tips to manage Christmas Shopping in an efficient and innovative way

Christmas Shopping

Purchasing habits changed during the pandemic and have now become established among consumers. According to consumers’ purchasing behaviour forecasts, 21% of Italians will buy Christmas gifts online. Christmas Pulse research, carried out by Teads – The Global Media Platform, shows how new technologies changed the profile of Italian consumers: 21% of respondents choose digital asRead more

World Human Rights Day: Bit2win and the 2020 Pride in Milan

World Human Rights Day

Among Bit2win’s fundamental values and believes, integration and equality stand out. This is why today we want to celebrate World Human Rights Day together,  recalling a case study we are particularly fond of. Every year on December 10th, the Human Rights Day is celebrated all around the world. The specific date was chosen to recall theRead more

What is the difference between Customer Engagement and Customer Satisfaction?

Customer Engagement and Customer Satisfaction

Research conducted on the listening tool “Answer The Public” confirms the users’ confusion when faced with these two topics. In fact, an explanation of the difference between Customer Engagement and Customer Satisfaction is among the most frequent Google searches.Customer Engagement and Customer Satisfaction are two concepts often used interchangeably in the marketing field, but theyRead more

Black Friday: an opportunity to increase Customer Engagement

Black Friday - Bit2win

Black Friday has become one of the most important events worldwide. During this period, brands take advantage of marketing strategies and actions to increase customer engagement and retain occasional users. Born in the USA during the ‘80s, Black Friday has progressively spread all over the world, becoming the perfect opportunity for shopping at affordable prices.Read more

Bit2win acquires Datalytics, the technology company expert in Customer Engagement solutions

Bit2win acquires Datalytics

Bit2win goes through its first acquisition with the aim of enhancing proprietary resources and tools and expanding its Customer Engagement offer with innovative gamification solutions and an omnichannel customer experience. Bit2win merges its technological and professional skills with those of Datalytics, a company specialized in phygital solutions that involve customers with immersive Gamification and SocialRead more