Social Wall for Valentine’s Day: the right solution to engage your customers
We’re almost there, next Monday is Valentine’s Day! We are all aware that the 14th of February is the day of celebrating love, but to trace the origins of this holiday we have to go back in time. In the 3rd century, Christian martyr Valentino from Terni gave a young lady the money she neededRead more
Our solution for olio Costa d’Oro: the Buy&Win contest to boost Customer Engagement
Customer Engagement with Buy&Win is the Bit2win’s solution for the brand Costa d’Oro. It involved the Italian National Football Team and we take advantage of its foundation’s anniversary to talk about this interesting case. In fact, the national football team was born on January the 13th, 1910 and for 112 years it unites and makesRead more
4 tips to manage Christmas Shopping in an efficient and innovative way
Purchasing habits changed during the pandemic and have now become established among consumers. According to consumers’ purchasing behaviour forecasts, 21% of Italians will buy Christmas gifts online. Christmas Pulse research, carried out by Teads – The Global Media Platform, shows how new technologies changed the profile of Italian consumers: 21% of respondents choose digital asRead more
World Human Rights Day: Bit2win and the 2020 Pride in Milan
Among Bit2win’s fundamental values and believes, integration and equality stand out. This is why today we want to celebrate World Human Rights Day together, recalling a case study we are particularly fond of. Every year on December 10th, the Human Rights Day is celebrated all around the world. The specific date was chosen to recall theRead more
What is the difference between Customer Engagement and Customer Satisfaction?
Research conducted on the listening tool “Answer The Public” confirms the users’ confusion when faced with these two topics. In fact, an explanation of the difference between Customer Engagement and Customer Satisfaction is among the most frequent Google searches.Customer Engagement and Customer Satisfaction are two concepts often used interchangeably in the marketing field, but theyRead more
Black Friday: an opportunity to increase Customer Engagement
Black Friday has become one of the most important events worldwide. During this period, brands take advantage of marketing strategies and actions to increase customer engagement and retain occasional users. Born in the USA during the ‘80s, Black Friday has progressively spread all over the world, becoming the perfect opportunity for shopping at affordable prices.Read more
Bit2win acquires Datalytics, the technology company expert in Customer Engagement solutions
Bit2win goes through its first acquisition with the aim of enhancing proprietary resources and tools and expanding its Customer Engagement offer with innovative gamification solutions and an omnichannel customer experience. Bit2win merges its technological and professional skills with those of Datalytics, a company specialized in phygital solutions that involve customers with immersive Gamification and SocialRead more