Many companies segment B2B customers by revenue, company size, or industry. It’s a logical approach, consistent with established marketing and sales models, but increasingly ineffective in today’s context. The reason is straightforward: two customers with the same economic value can have…
Bit2win named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote
A recognition through the lens of execution, vision and market evolution By Andrea Galbiati, CEO and Michele Mangafà, CTO – Bit2win A recognition that speaks to the market We are proud to share that Bit2win is named a Leader in the…