CPQ: why it’s important for the sales process
It is clear that consumer purchasing behaviors have changed sales processes, so much so that companies have had to redefine their goals and start a digital transformation process that goes beyond traditional tools. To overcome the new challenges, companies should invest in a CPQ solution with which to align the characteristics of their offer toRead more
Digital Commerce: a useful guide to know and apply it to your business
WHAT DO WE MEAN BY “DIGITAL COMMERCE”? Before starting to discuss this topic, a premise is needed: digital commerce is not a synonym and should not be confused with e-commerce. We’ll better explain why later. We can define digital commerce as the process that gives customers the possibility of making purchases in complete autonomy, withRead more