Telecom providers must support complex bundles of fixed and mobile  access, devices, apps and services, some produced internally, and others sourced from third parties. In addition,they connect multiple enterprise locations and settle with other telcos. New 5G and IoT-related services, enterprise private networks and regulatory scrutiny add further complexity to the bundling options telcos offer to their customers.

Margin pressures and new competitors (OTTs, SIs ) are leading telcos  to target vertical markets with increasingly fine-tuned offerings via network slicing, QoS guarantees, pay-per-us e and more. Enterprises expect telcos to provide quotes as reliably and quickly as OTTs and SIs.

Telcos are gradually consolidating and virtualizing their front and back office systems, resulting in new demands on integrating CPQ with CRM, ERP, order management, provisioning and activation, rating and charging and partner management.